|
McDonald's: Cantalupo's Challenge |
ICMR HOME | Case Studies Collection
For delivery in electronic format: Rs. 500; For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges » Business Strategy Case Studies » Case Studies Collection » Business Strategy Short Case Studies » View Detailed Pricing Info » How To Order This Case » Business Case Studies » Area Specific Case Studies » Industry Wise Case Studies » Company Wise Case Studies
Custom Search
Please note: |
|||||||
The challenges facing McDonald's come super sized. Its home market is all but saturated, its sterling reputation for fast, friendly service and cleanliness is tarnished, and customers are putting a growing premium on freshness and taste, neither of which McDonald's is renowned for. It hasn't come up with a new blockbuster product since Chicken McNuggets in 1983, and its aging slogan, We Love to See You Smile, hasn't made many people happy on either side of the counter in quite a while. - Time Magazine.1 The basis of McDonald's success is serving low-priced value-oriented product fast and efficiently in clean and pleasant surroundings. - Ray Kroc, Former Senior Chairman.2 Introduction
1] Daniel Eisenberg, "Can McDonald's Shape Up?" Time, 30th September 2002. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Study,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.